The attraction's exterior design features the entire White House building turned completely upside down.
The premise of the tour suggests the building was discovered after a secret government operation.
The structure is designed to mimic a top-secret, damaged facility where visitors explore the aftermath of a hidden event.
It is one of several 'inverted' or novelty buildings located along the Wisconsin Dells Parkway.
The building's orientation is intended to create vestibular disorientation for visitors as they walk through rooms.
Top Secret is a kitschy, upside-down replica of the White House designed as a self-guided walkthrough attraction. The building is tilted and inverted, forcing visitors to walk on the ceiling and navigate through unconventional passageways. The interior simulates a crumbling, government-seized facility with hidden rooms and conspiracy-themed decor. It is situated directly on the main Wisconsin Dells tourism corridor. The attraction is primarily focused on photography and lighthearted family entertainment rather than historical education. Its design relies on forced perspective and structural disorientation to create a disorienting environment.
The main 'upside-down' living room where furniture appears to be mounted to the ceiling.
Bring a camera as the upside-down perspective creates unique, mind-bending social media photos.
Wear comfortable, flat shoes to maintain balance while navigating the slanted floors.
Hold onto the handrails provided, as the tilted floors can cause mild motion sickness or loss of balance for some visitors.
Avoid visiting during peak afternoon hours on weekends, as narrow passageways can become congested.
Open seasonally; typically reduced operations or closures during the mid-winter months.
Do not touch or lean heavily on the non-structural props.
