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Museums #10 in Wisconsin Dells, Wisconsin

Ripley's Believe It Or Not

4.2 · 2,406 reviews
Curiosity-filled and high-energy
Ripley's Believe It Or Not, 105 Broadway, Wisconsin Dells, WI 53965, United States
Interesting facts
1

The collection features authentic shrunken heads historically prepared by the Jivaro people of Ecuador.

2

The museum houses a multi-piece collection of artwork created entirely from recycled scrap metal and automobile parts.

3

Several displays utilize interactive elements like visual illusions and 'impossible' balance tests.

4

The building is situated in the heart of the original 1850s Wisconsin Dells commercial center.

5

Some exhibits focus on human physical anomalies and rare medical historical oddities.

6

The facility includes a 'spinning tunnel' that creates a disorienting sensory illusion for walkers.

Overview

Ripley's Believe It Or Not in Wisconsin Dells is a permanent Odditorium featuring a collection of over 200 exhibits centered on the bizarre, the impossible, and the historical. The facility is located on the historic downtown Broadway strip, a primary corridor for Dells tourism. Visitors move through themed rooms displaying shrunken heads, rare animal skeletons, and intricate works of art crafted from unconventional materials. The museum operates as a self-guided walkthrough experience. It remains a fixture of the Wisconsin Dells family entertainment district. The venue showcases artifacts curated from Robert Ripley's original world travels and modern additions to the collection.

Photo spot

The oversized, eccentric entrance facade featuring the classic Ripley's logo and thematic, eye-catching decor.

Insider tips

Go on a weekday morning to avoid the heavy pedestrian crowds typical of the Broadway strip.

Wear comfortable walking shoes, as the floor layout involves constant standing and walking through multiple rooms.

Check the official website before visiting, as exhibit rotations occasionally occur during the off-season.

What to avoid

Don't rush through the exhibits; many of the smaller, text-heavy descriptions contain the most fascinating context about the items.

Good to know

Operates on a seasonal schedule with extended daily hours during the summer peak and reduced availability in the winter months.

Plan your visit
Typical visit
1-1.5 hours
Best time to visit
Weekday mornings during the shoulder seasons of May or September to avoid peak summer vacation crowds.
Address
Ripley's Believe It Or Not, 105 Broadway, Wisconsin Dells, WI 53965, United States
43.628, -89.777
Get directions
Details
Key exhibitsAuthentic shrunken heads and scrap metal sculptures
Experience typeSelf-guided walk-through odditorium

Frequently asked

Plan for about 1-1.5 hours to see the highlights.

The best time to visit is Weekday mornings during the shoulder seasons of May or September to avoid peak summer vacation crowds..

The oversized, eccentric entrance facade featuring the classic Ripley's logo and thematic, eye-catching decor.

Close by you'll find Wizard Quest, Timbavati Wildlife Park, Wisconsin Deer Park.

United States of America

About Wisconsin Dells, Wisconsin