The square was historically referred to as the 'Piazza Nuova' to distinguish it from the older Piazza della Libertà.
The Fontana di Santa Maria was moved to its current location in 1543 after previously occupying a different position in the square.
The square traditionally served as the primary grain and produce market for the surrounding Friuli region.
The porticos surrounding the square were designed to allow commerce to continue regardless of the frequent rain in the region.
The square houses the historic 'Osteria al Vecchio Stallo', noted for its traditional Friulian culinary offerings.
Piazza Giacomo Matteotti, historically known as Piazza delle Erbe, serves as the primary commercial and social heart of Udine's old town. The square is defined by its enclosed, triangular layout, surrounded by porticoed buildings that house cafes, boutiques, and historic taverns. The centerpiece is the 16th-century Fontana di Santa Maria, built to honor the Virgin Mary. A prominent stone column featuring a statue of the Virgin stands in the northern section of the piazza. It is the site of the traditional daily market, reflecting its centuries-old role as a hub for local produce and commerce. The square hosts several historic architectural styles, with pastel-colored facades representing Venetian influence. It remains the most frequented public space for Udine residents to socialize. The area is entirely pedestrianized, facilitating open-air dining and outdoor gatherings.
Position yourself at the southern end of the square to capture the symmetrical view of the porticos, the central fountain, and the Madonna column in one frame.
Observe the architectural transition between the Veneto-style porticos and the older medieval structures on the perimeter.
Visit the local open-air market stalls in the morning to find seasonal Friulian produce and regional cheeses.
Choose a seat under the porticos during the afternoon to escape the heat or rain while observing local life.
Avoid dining at the restaurants immediately adjacent to the main thoroughfare if you prefer a quieter experience; look for the smaller, tucked-away taverns under the porticos instead.
