The name Toko Merah translates to 'Red Shop,' originating from the time when the building was owned by Chinese merchants in the 19th century.
Gustaaf Willem van Imhoff, who commissioned the building, later became the Governor-General of the Dutch East Indies from 1743 to 1750.
The building is constructed using red bricks that were reportedly imported from the Netherlands, which were then plastered and painted.
It is situated on the site of the former residence of the first Governor-General of the VOC, Jan Pieterszoon Coen.
The interior features a grand staircase and original teak wood flooring that has survived various renovations.
During the mid-20th century, the building was used as an office for the PT Satya Niaga state-owned trading company.
Toko Merah is an 18th-century Dutch colonial building located along the western bank of the Kali Besar canal in Jakarta. Constructed in 1730 for Gustaaf Willem van Imhoff, the building originally served as a private residence before functioning as the residence of several Governors-General of the Dutch East Indies. The structure is characterized by its signature dark red brick exterior, which was painted during later ownership periods. It features a blend of Dutch European architectural influences and Chinese aesthetics, including distinctive wooden shutters and floor tiles. The building has served various purposes throughout its history, including as an academy, a hotel, and the headquarters for various trading companies. It currently serves as a conserved historical site occasionally utilized for exhibitions and special events. The site is a primary example of pre-19th-century architecture in the Old Town area of Jakarta.
From the center of the bridge spanning the Kali Besar canal looking directly at the front facade.
View the building from the pedestrian bridge across the Kali Besar canal for the best perspective of the red facade.
Visit during the dry season to comfortably walk along the canal banks, as the area has little shade.
Do not expect daily public interior access, as the building is frequently closed for private events or restoration work.
Interior access is restricted to special event days or pre-booked guided historical tours.
Modest dress is required as it is a historical site; maintain a quiet demeanor as the surrounding area is a heritage conservation zone.
