The venue is owned by a local food brand and serves as a showroom for their diverse range of Hualien-based edible products.
The interior design includes authentic vintage artifacts, such as old bicycles and period-accurate signage, sourced to reflect the 1950s and 60s.
The site intentionally mimics the appearance of a 'WanWei' (Playful) theme park to transform standard souvenir shopping into an immersive cultural experience.
DiGengWei WanWei FanLeYuan is a themed indoor attraction in Xincheng Township that replicates the aesthetic and atmosphere of mid-20th century Taiwan. The facility is structured as a retro-style main street featuring traditional storefronts, old-fashioned classrooms, and vintage transport displays. It functions primarily as a cultural showcase and a retail center for regional Hualien specialties and snacks. Visitors navigate through meticulously staged scenes depicting post-war Taiwanese life, including recreated grocery stores and barbershops. The attraction serves as a comprehensive hub for local souvenirs, allowing guests to sample regional agricultural products. The space is entirely climate-controlled, making it an accessible stop regardless of Hualien's weather conditions.
The vintage-style street corner featuring the old-fashioned storefront displays and the retro-designed classroom set.
Sample the various snacks and local delicacies offered at the tasting stations throughout the aisles.
Allow extra time for the souvenir shopping area, as it houses many items not found in standard Hualien city center shops.
Do not rush through the entrance; the immersive decor is best appreciated at a slow pace.