The beach is situated at the base of the Kouri Bridge, which is one of the longest toll-free bridges in Japan.
Kouri Island is known locally as the 'Island of Love' due to an Okinawan creation myth similar to the story of Adam and Eve.
The surrounding waters are part of a protected marine environment known for high coral biodiversity.
The island's name, Kouri, is derived from the Okinawan words 'kui' (love) and 'shima' (island).
Kouri Beach is located on the southern shore of Kouri Island in northern Okinawa. It is connected to Yagaji Island via the 1,960-meter Kouri Bridge, which provides views of emerald-green water. The beach features shallow, clear waters and accessible coral formations, making it suitable for snorkeling and swimming. The sand is predominantly white and fine-grained. It serves as a primary access point for exploring the island’s northern coastal geography. The area is maintained as a public swimming zone during the primary beach season.
From the beach looking back toward the Kouri Bridge, particularly during the transition of light at sunrise or sunset.
Visit during low tide to safely walk further out toward the reef and observe marine life.
Wear water shoes to protect your feet from crushed coral fragments and potential sea urchins.
Carry polarized sunglasses to better see through the surface glare of the shallow water.
Do not attempt to swim far from the shore beyond the designated buoys, as rip currents can be strong near the bridge abutments.
Swimming facilities and lifeguard services are typically limited to the period between April and October.
Avoid removing shells or coral fragments from the beach as it is a protected environment; do not enter private farmland bordering the beach area.