The museum is operated by the oldest agricultural cooperative on the Pelješac Peninsula, founded in 1911.
The exhibition focuses specifically on the cultivation of the Plavac Mali grape, a descendant of the Crljenak Kaštelanski (Zinfandel) variety.
The building was renovated to house the museum, preserving original structures while adding modern tasting facilities.
The museum preserves rare historical implements such as traditional wooden presses and ancient containers used for wine transport by sea.
Muzej vinarstva Putnikovići is the first museum of viticulture and winemaking in Croatia, located on the Pelješac Peninsula. Established by the Poljoprivredna zadruga Putniković cooperative, it chronicles the centuries-old tradition of wine production in the region. The facility integrates a modern wine cellar, a tasting room, and an exhibition space displaying historic tools and equipment used in local vineyards. Visitors can explore displays highlighting the cultural importance of the Plavac Mali grape variety, which is indigenous to this coastal area. The museum is housed within a functioning cooperative building, allowing guests to observe the intersection of heritage and contemporary viniculture. It serves as a central hub for understanding the specific viticultural challenges and successes of the Pelješac terroir.
The traditional stone-walled courtyard featuring historic winemaking equipment and old wine barrels.
Combine your museum tour with a guided wine tasting session offered at the on-site cellar.
Visit the small shop to purchase local wines and oils that are often not available in larger retail chains.
Allow time to walk through the surrounding vineyards which are often accessible nearby.
Do not skip the tasting experience, as it provides context to the history explained in the exhibits.
Operations often fluctuate based on the harvest season; it is recommended to verify status during late winter months.
Business casual attire is appropriate; avoid wearing perfume or strong scents that may interfere with wine tasting experiences.
