The park celebrates the legacy of comedian Simplício, who originated the 'Itu is big' jokes on Brazilian television in the 1960s.
The site features a giant replica of a public payphone, reflecting the era when Itu's exaggerations first became a national meme.
It contains a oversized chess board where the pieces are taller than a standard human adult.
Many of the sculptures were designed specifically to create forced-perspective photo opportunities.
Square Exaggeration, locally known as Praça dos Exageros, is a themed public park in Itu dedicated to the city's long-standing cultural association with oversized items. The park features a collection of massive, scaled-up replicas of everyday objects, including a giant chess set, a colossal telephone, and a towering pencil. These sculptures serve as an open-air exhibition highlighting the local tradition of 'Itu exaggerations,' a comedic trope rooted in the work of comedian Simplício. The site includes a playground area integrated into the oversized theme, making it a popular destination for families. It functions as a public municipal space with paved walkways and open grassy areas. Visitors can interact with several of the installations, which are designed for scale-based photography. The grounds are maintained by the local government and are situated within the Vila Padre Bento neighborhood. The park serves as a physical representation of the city's branding and tourism marketing.
The oversized public telephone or the massive giant pencil provide the most iconic perspective shots.
Visit during the early morning or late afternoon to avoid the intense heat of the midday sun, as the park offers limited natural shade.
Wear comfortable walking shoes, as the park is entirely outdoors and requires traversing paved paths between the scattered installations.
Bring a fully charged camera or phone, as the park's primary appeal is its unique, interactive photo opportunities.
Do not attempt to climb on the sculptures that are not explicitly designated as playground equipment, as some may be fragile or prohibited for structural reasons.
