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Venues

Blue Square

4.4 · 6,915 reviews
Sophisticated and culturally vibrant.
Blue Square, 294 Itaewon-ro, Yongsan District, Seoul, South Korea
Interesting facts
1

The venue opened in 2011 to promote the growth of the local musical theater market in Korea.

2

The Book Park section contains over 20,000 curated books and serves as a public reading lounge.

3

The Interpark Hall features a unique fan-shaped stage layout to enhance the intimacy between performers and the audience.

4

The venue was built with a specialized anti-vibration design to ensure acoustic clarity despite its proximity to major road traffic.

Overview

Blue Square is a prominent multi-purpose performance venue in Seoul, recognized for hosting major international musical productions and high-profile concerts. The facility comprises two main auditoriums: the Interpark Hall, designed specifically for large-scale musicals, and the smaller iMarket Hall for live music performances. The complex integrates cultural spaces including the Book Park, a curated bookstore and library lounge designed to foster a connection between literature and art. Its architectural design emphasizes acoustics and tiered seating to optimize visibility for large-scale theater productions. The venue is owned and operated by the ticketing giant Interpark. It frequently serves as the primary stage for long-running Broadway adaptations performed in Korean. The site also features several cafes and dining options integrated into the multi-level layout.

Photo spot

The dramatic, multi-story bookshelf installation located within the Book Park area.

Insider tips

Check the official seating chart online before booking, as some seats in the higher tiers of the Interpark Hall have restricted views.

Arrive early to explore the Book Park library, which offers quiet seating areas often overlooked by theater-goers.

Utilize the digital lockers available in the lobby to store heavy bags or coats before entering the auditoriums.

What to avoid

Do not attempt to photograph or record during the performance, as venue security strictly enforces anti-piracy rules.

Good to know

Individual halls are subject to closure between performance runs for stage rigging and set changes.

Etiquette

Formal or smart-casual attire is encouraged for evening musical performances; maintain silence during the show.

Plan your visit
Typical visit
3-4 hours
Best time to visit
Weekday evenings, as it avoids the intense crowds of weekend matinee performances.
Address
Blue Square, 294 Itaewon-ro, Yongsan District, Seoul, South Korea
37.541, 127.003
Get directions
Details
Venue TypesInterpark Hall (Musical Theater), iMarket Hall (Live Concerts)
Cultural FeatureBook Park library and reading lounge

Frequently asked

Plan for about 3-4 hours to see the highlights.

The best time to visit is Weekday evenings, as it avoids the intense crowds of weekend matinee performances..

The dramatic, multi-story bookshelf installation located within the Book Park area.

Close by you'll find N Seoul Tower, National Museum of Korea, Seoul Central Mosque.