The museum was founded in 2015 by Roko Živković and Tomislav Pamuković.
It utilizes a concept called 'edutainment,' blending formal education with interactive entertainment.
The 'Ames Room' exhibit uses a trapezoidal floor and wall structure to manipulate depth perception.
The museum features a 'Vortex Tunnel,' a rotating cylinder that makes visitors feel as though the ground is shifting beneath them despite being on a flat surface.
The collection includes a vast array of 'Dilemma Games,' which are wooden logic puzzles available for purchase in the museum shop.
The Museum of Illusions in Zagreb is a sensory-focused space featuring over 70 exhibits centered on optical phenomena, holograms, and physics-based puzzles. It pioneered the global franchise model for illusion museums, which has since expanded to numerous cities worldwide. The collection includes the Ames Room, where visitors appear to change size, and an Anti-Gravity Room designed to distort spatial perception. Interactive installations allow guests to manipulate mirrors, light, and geometry to experience physiological trickery. The museum serves as an educational center for perception, human vision, and the brain's processing of complex visual stimuli. Many exhibits are designed as social-media-friendly setups intended to generate visually impossible photographs. The Zagreb location is the original flagship site of the international brand. All exhibits feature explanations in Croatian and English detailing the scientific principles behind the illusions.
The Ames Room, where you can stage a photo that makes one person appear as a giant and the other as a miniature.
Bring a fully charged smartphone or camera, as the museum encourages photography at every exhibit.
Visit with at least one partner, as many of the best illusions, such as the Ames Room, require a second person to operate or be photographed.
Observe the floor markings, which often indicate the exact standing position required to trigger the intended illusion.
Attempting to rush through the exhibits; the museum is small but requires time to fully engage with the manual puzzles and find the right angles for photos.
Open daily throughout the year, including weekends and public holidays.
