The Chocolate Tour ride uses an automated conveyor system that mimics the actual industrial manufacturing process of the Hershey's milk chocolate bar.
The facility was originally opened in 1973 to replace the older, smaller tours that were previously held inside the actual manufacturing plant.
The 4D film experience undergoes seasonal thematic changes to coincide with major holidays like Halloween and Christmas.
The on-site 'Create Your Own Candy Bar' attraction allows visitors to select ingredients, watch the automated molding process, and design their own packaging.
Hershey's Chocolate World is situated on the same site as the original factory that began production in 1905.
Hershey's Chocolate World is a primary visitor center located at the corporate headquarters of the Hershey Company. The venue features a free, automated dark ride called the Chocolate Tour that demonstrates the industrial chocolate-making process from cocoa bean processing to finished candy bar wrapping. Visitors can participate in hands-on experiences, including creating custom chocolate bars and professional-grade chocolate tasting sessions. The complex houses the largest selection of Hershey's brand products globally, including exclusive merchandise and specialty confectionery items. It serves as the main gateway to the adjacent Hersheypark amusement park. The facility also features multiple food service outlets serving chocolate-themed snacks, beverages, and desserts. On-site entertainment includes a 4D animated film experience utilizing sensory effects. Interactive exhibits focus on the history of Milton Hershey and the company's charitable mission.
The oversized Hershey's product statues located in the main retail atrium.
Arrive as early as possible in the morning to avoid the longest queues for the free Chocolate Tour ride.
Consider booking your custom chocolate bar experience online in advance, as time slots frequently sell out during weekends and holidays.
Check the official app for real-time updates on tour wait times while exploring the retail area.
Avoid visiting on summer weekends or holiday weeks if you dislike heavy crowds, as wait times for the attractions can exceed 90 minutes.
The facility is open year-round, though operating capacity may vary significantly on major holidays.
