The museum is situated in the 'Nuvola' complex, which earned LEED Platinum certification for its environmental sustainability.
The interactive coffee cup uses RFID technology to store user data and activate custom content at digital stations.
The collection includes vintage advertising memorabilia featuring the iconic 'Carmencita' character.
The site includes an archaeological area featuring the ruins of an early Christian basilica discovered during construction.
The museum highlights Lavazza’s historical contribution to coffee in space via the ISSpresso project.
The Lavazza Museum is housed within the Nuvola Lavazza headquarters, an industrial architecture complex built on the site of a former power plant in Turin. The museum utilizes an interactive circular path divided into five thematic areas: Casa, Fabbrica, Piazza, Atelier, and Universo. Visitors receive a branded, sensor-enabled coffee cup upon entry that triggers multimedia installations throughout the exhibition. The exhibits trace the history of coffee roasting, marketing campaigns, and the company's evolution since its founding in 1895. Interactive displays demonstrate the chemistry of coffee, global harvesting practices, and the development of espresso technology. The facility includes a dedicated tasting area where visitors can experience coffee-based recipes. Its design integrates modern exhibition technology with the preservation of Turin's industrial heritage.
The central Nuvola atrium, which showcases the striking architectural contrast between the historic industrial walls and the modern glass roof.
Interact with every station using your assigned cup to unlock the full digital experience.
Leave time to visit the onsite cafe, as it features exclusive coffee blends and techniques not available in standard shops.
Check the official calendar for temporary art installations that change periodically within the museum’s main hall.
Do not skip the tasting section, as it is integral to the complete sensory experience of the visit.
Closed on Mondays and Tuesdays.
