The zoo is accredited by the Association of Zoos and Aquariums (AZA), a status held by fewer than 10% of all USDA-licensed wildlife exhibitors.
The facility is unique for its integrated Adventure Park, which features a high-ropes course and zip lines directly adjacent to animal enclosures.
The zoo is physically situated within a 1,600-acre forest tract owned by Brown County, providing a wooded, naturalistic backdrop for exhibits.
It features a dedicated 'Giraffe Encounter' deck that allows guests to feed giraffes at eye level.
The facility maintains a 'winter-ready' design philosophy, ensuring many exhibits are viewable or accessible even during cold Wisconsin winters.
The NEW Zoo & Adventure Park is a 43-acre, AZA-accredited facility located within the Brown County Reforestation Camp in Green Bay, Wisconsin. It serves as a naturalistic zoo featuring species from around the globe, including giraffes, lions, and penguins. The park integrates an Adventure Park area that offers ropes courses, climbing towers, and a zip line. Visitors can interact with animals at the Children's Zoo area and explore the Giraffe Feeding Experience. The site is part of the larger 1,600-acre Reforestation Camp complex, which includes extensive forested trails. The zoo focuses on conservation, education, and animal welfare through interactive habitat design. It operates year-round, utilizing both indoor and outdoor exhibits to accommodate Wisconsin's climate.
The elevated giraffe feeding platform offers unique, close-up angles for photography.
Bring comfortable walking shoes as the facility covers 43 acres of varied terrain.
Check the zoo's online event calendar before visiting to see if your day coincides with special feeding talks or educational programming.
Plan for extra time if you intend to participate in the Adventure Park ropes courses, as these require separate safety briefings.
Do not attempt to feed animals outside of designated areas or during unauthorized times, as this poses health risks to the wildlife.
Open year-round, though specific outdoor animal exhibits may have restricted viewing during extreme winter weather conditions.
Maintain respectful distances from enclosures; follow all posted 'Do Not Feed' signs unless participating in an official feeding encounter.
