The beach is situated on the Jaguara Hydroelectric Power Plant reservoir, which spans the Rio Grande.
Rifaina is one of the few inland municipalities in the state of São Paulo with a developed 'beach' culture.
The water quality in the Jaguara Reservoir is monitored regularly and is generally suitable for swimming.
The municipality of Rifaina was settled in the 19th century and its economy shifted significantly toward tourism following the dam construction.
The area is a frequent site for regional fishing tournaments targeting native and introduced species.
Praia de Rifaina is an artificial freshwater beach formed by the Jaguara Reservoir on the Rio Grande, located on the border between São Paulo and Minas Gerais. The beach features a long stretch of sand and calm, clear water suitable for swimming and non-motorized water sports. It is a hub for recreational boating, jet skiing, and sport fishing in the region. The surrounding infrastructure includes numerous kiosks, restaurants, and bars providing direct service to the waterfront. The reservoir is part of a series of hydroelectric plants, which keeps water levels relatively stable for recreation. It functions as a primary leisure destination for residents of the interior of São Paulo.
The wooden piers extending into the reservoir during sunset.
Bring water shoes, as the lake bed can transition from sand to rocky pebbles in some sections.
Arrive early on weekends to secure a prime spot at one of the kiosks, as they fill up quickly.
Apply sunscreen liberally as the reflection of the sun off the reservoir water intensifies UV exposure.
Avoid entering the water near the dam structure for safety reasons; stick to designated swimming zones.
Casual beachwear is standard; loud music from portable speakers is generally discouraged to maintain communal harmony.