Originally constructed by the Shriners as a meeting place, which explains its exotic architectural motifs.
The building was formerly known as the Landmark Theater before being renamed Altria Theater in 2014.
Its dome is covered in gold leaf and serves as a prominent landmark in the VCU area.
The auditorium features a massive, decorative proscenium arch that remains one of the largest in the region.
The theater complex occupies a full city block in the Oregon Hill/VCU district.
The Altria Theater is a historic venue in Richmond, Virginia, originally opened in 1927 as the Mosque. It features a distinct Moorish Revival architectural style characterized by intricate terracotta detailing and ornate interior decor. The facility houses a 3,565-seat auditorium designed for Broadway tours, concerts, comedians, and dance performances. It serves as a primary hub for the Richmond Broadway in Richmond series. The building underwent extensive renovations in the mid-2010s to modernize technical systems while preserving its historic aesthetic. It is listed on the National Register of Historic Places. The venue sits adjacent to Monroe Park on the campus of Virginia Commonwealth University.
The exterior front facade at dusk, when the terracotta details are highlighted by the building's architectural lighting.
Check the VCU parking portal in advance, as street parking is extremely limited during sold-out shows.
Arrive early to explore the lobby, which features significant architectural details often missed in the dark.
Use the North Laurel Street main entrance for the easiest access to the primary box office.
Do not attempt to park in nearby VCU permit-only lots, as ticketing is strictly enforced before and during shows.
Operates based on event programming; the box office is typically closed on non-show days.
Business casual is standard; avoid wearing oversized hats that obstruct the view of others in the raked seating.
