The site is intentionally designed with large, oversized prop replicas to serve as a high-visibility roadside attraction.
The strawberry theme is a direct nod to the cooler highland climate of the Pai region, which is historically suitable for strawberry agriculture.
The location functions primarily as a photo-stop and rest area rather than a working commercial farm.
The facility is integrated into the regional tourism corridor connecting Mae Hong Son to northern Thailand's main transit networks.
Love Strawberry Pai is an outdoor tourist attraction located along Highway 1095 in the Mae Hong Son province of Thailand. The venue is themed around strawberry cultivation, featuring large-scale decorative strawberry sculptures and heart-shaped signage designed for photography. It operates as an agro-tourism site where visitors can explore small-scale berry plantings and manicured gardens. The location includes onsite retail facilities that sell strawberry-themed snacks, beverages, and locally sourced souvenirs. Its prominent placement on the main road makes it a frequent stop for travelers transiting between Chiang Mai and the town of Pai. The site emphasizes landscape aesthetics with artificial props and integrated seating areas overlooking the valley.
The large, iconic strawberry monument near the entrance gate.
Combine your visit with stops at other nearby Pai landmarks along the same stretch of highway.
Bring sun protection as the site consists mostly of open-air garden areas with limited natural shade.
Check local weather reports, as the site is less enjoyable during heavy rainfall.
Do not treat the artificial displays as playground equipment for children; they are intended for photography only.
Operations can be seasonal and may reduce in activity during the peak of the rainy season.
