The bay was historically used by early Italian fishermen who established a base in the area before it became a popular tourist destination.
The beach is positioned at the base of a significant geological formation known as the Punta Piedras cliffs.
It is frequently used as a host venue for regional beach volleyball tournaments and organized fitness events.
The name 'Varese' originates from the Varese family, who were early property owners in this specific stretch of the coastline.
Bahía Varese is a sheltered, crescent-shaped sandy beach located between the Torreón del Monje and Cabo Corrientes in Mar del Plata. Its unique geographical configuration protects the shoreline from strong Atlantic swells, resulting in calm, shallow waters ideal for families and swimming. The beach features a wide expanse of sand equipped with designated courts for beach volleyball and other sports. A paved promenade, Paseo Jesús de Galíndez, runs along the cliffside directly above the beach, providing pedestrian access. The area is highly developed with permanent beach clubs that offer rental services for umbrellas, lockers, and chairs during the peak season. It is considered one of the city's most iconic coastal landscapes due to the dramatic backdrop of the Mar del Plata cliffs.
From the Paseo Jesús de Galíndez promenade looking down at the arc of the bay.
Arrive early during the mid-summer months, as the narrow beach space fills up quickly with locals and tourists.
Walk the promenade at sunset for elevated views of the coastline looking toward the harbor.
Carry footwear suitable for sand and rocky terrain, as the beach borders natural cliff foundations.
Avoid swimming in the extreme edges near the cliffs where rocky outcrops can be hidden under high tide.
Lifeguard services and full-service beach clubs are primarily operational during the Southern Hemisphere summer months (December–March).
Standard beachwear is expected; private beach club zones require renting equipment to use their specific facilities.
