HeySong was originally founded as the 'Jin Shuei Long' store, initially selling lumber and charcoal before shifting to beverages.
The brand's iconic Sarsaparilla was created by modifying the formula of imported root beer to suit local Taiwanese palates.
The museum showcases limited-edition vintage glass bottles that predate the widespread transition to aluminum cans.
HeySong’s historical advertising campaigns are credited with helping to popularize radio and television marketing in Taiwan during the 1960s.
The Heysong Beverage Museum is located within an active production facility, documenting the history of Taiwan’s iconic HeySong soda brand. The museum exhibits trace the company's evolution from its founding in 1925 to its status as a cornerstone of Taiwanese soft drink culture. Visitors can explore displays featuring vintage advertisements, historical bottling equipment, and evolution of packaging designs. The site serves as a window into the industrial process of a major carbonated beverage manufacturer. Educational panels explain the chemistry and history behind the brand's most recognizable products, such as HeySong Sarsaparilla. The museum is housed in the Zhongli plant, allowing guests to witness the contrast between historical artifacts and modern automated manufacturing lines. It emphasizes the integration of beverage history with Taiwan's social development over the last century.
The large vintage-style soda mural and the display of retro glass bottle collections at the entrance.
Schedule your visit in advance, as the facility often requires reservations for guided tours of the production line.
Check the museum's official website before arrival to ensure the factory floor is not undergoing maintenance shutdowns.
Bring a bottle of water, as the museum environment can be warm depending on the proximity to the bottling machinery.
Do not attempt to walk onto the factory floor without a guide or authorization, as this is an active production environment.
Closed on weekends and national holidays; advanced booking is mandatory for all visitors.
Visitors must wear closed-toe shoes for safety reasons due to the proximity to industrial factory equipment.
