The museum was curated by A.P. Shreethar, a well-known Indian artist specializing in trick art.
The paintings utilize a technique known as 'trompe-l'œil' (deceive the eye) to create depth on two-dimensional surfaces.
Each art piece includes a designated 'footprint' on the floor to show exactly where the photographer should stand for the perfect illusion.
The collection features varied themes, including global landmarks, mythological creatures, and surrealist social commentary.
It is specifically designed as a 'selfie museum' where the primary goal is social media engagement and interactive documentation.
Click Art Museum is India's first dedicated 3D interactive art museum, featuring large-scale paintings designed to create optical illusions. Visitors become part of the artwork by positioning themselves in specific marked zones, which, when viewed from a set camera angle, generate three-dimensional effects. The collection includes approximately 24 diverse installations ranging from humorous scenarios to dramatic, gravity-defying scenes. The museum focuses on participatory art, encouraging guests to interact physically with the painted surfaces. It is housed within a larger entertainment complex, VGP Snow Kingdom, located on the East Coast Road in Chennai. The facility is fully indoors and climate-controlled, making it suitable for year-round visits.
The 'giant' or 'miniature' perspective rooms offer the most dramatic and effective 3D illusions for social media.
Bring a companion or a photographer, as the 3D illusions work best when someone else is behind the camera to guide your pose.
Wear comfortable clothes and footwear, as you will be crouching, leaning, and moving into various positions to match the artwork.
Charge your smartphone or camera battery fully, as the museum is designed for extensive photography.
Avoid visiting during public holidays or weekends if you dislike waiting in queues for photo opportunities at popular installations.
Do not touch the painted walls directly if prohibited, and wait for your turn at each installation to allow others to capture their photos.
