The museum occupies the original production halls where the 'Audi' brand was first conceptualized.
The collection includes the world's only existing Horch 8-cylinder 'Pullman' limousine in original condition.
The site features a permanent 'Auto Union' exhibition highlighting the merger of four distinct brands.
It preserves the industrial heritage of the former VEB Sachsenring, the primary producer of the Trabant vehicle.
The museum's 'Street of the 1930s' uses period-accurate signage and building facades to place vehicles in their historical context.
It displays the evolution of engine technology from the early 20th century to the post-war period.
The site is designated as a technical monument due to its status as a preserved industrial factory complex.
The August Horch Museum Zwickau is housed within the historic former Audi factory, marking the exact location where August Horch established his automotive company in 1904. The exhibition spans over 6,500 square meters, showcasing more than 160 classic vehicles across three distinct building eras. It documents the evolution of local engineering through brands like Horch, Audi, Wanderer, and DKW. Visitors walk through a meticulously recreated historic street scene representing Zwickau in the 1930s. The collection features rare prototypes, including the Auto Union Silver Arrows and significant Trabant models from the GDR era. The facility integrates original industrial architecture with modern museum displays to provide a chronological history of Saxon automotive manufacturing. It is a technical monument that emphasizes the region's contribution to German engineering innovation. Educational displays cover the transition from luxury car production to wartime manufacturing and the eventual restructuring under the socialist state.
The mid-century style 'Street of the 1930s' display offers the most authentic backdrop for photography.
Download the museum app or rent an audio guide to better understand the technical specs of the vintage engines.
Check the event calendar for special engine-start demonstrations where historical vehicles are run indoors.
Focus on the 'Auto Union' section first as it contains the most significant engineering milestones.
Do not attempt to touch the vintage paintwork or interior upholstery of the displayed vehicles.
Closed on Mondays.
