The original idea for the wall came from local painter Mario Berrino and Ernest Hemingway, who was a frequent visitor to the café.
The first tiles were applied to the wall in 1953 to honor the town's prestigious guests.
The wall features tiles from notable figures such as Louis Armstrong, Sofia Loren, and Mike Bongiorno.
New tiles are still added periodically to commemorate special events and distinguished visitors to Alassio.
The wall is centrally located near the historic Caffè Roma, where the tradition was first conceived.
It is considered one of the most significant symbols of the Ligurian Riviera's mid-20th-century cultural renaissance.
The Muretto di Alassio is a historic wall featuring hundreds of hand-painted ceramic tiles autographed by international celebrities and cultural icons. Located in the coastal town of Alassio, Italy, the tradition began in 1953 at the initiative of Mario Berrino and Ernest Hemingway. The wall serves as a living guestbook of the town's history as a glamorous seaside destination. Each tile represents a specific visitor, with many signatures belonging to stars of cinema, music, and literature. The wall is located in the pedestrian heart of the town, adjacent to the famous Caffè Roma. It functions as a public art installation accessible year-round without entry restrictions.
Directly in front of the wall, capturing the dense arrangement of signature tiles with the café in the background.
Visit during the early morning to photograph the tiles without crowds blocking the view.
Pair your visit with a stop at Caffè Roma nearby to experience the atmosphere that inspired the wall.
Look for the bronze statue of 'Gli Innamorati' (The Lovers) located near the wall, which is a companion piece to the artistic theme.
Do not attempt to touch or remove the ceramic tiles, as they are fragile and culturally protected.
