The theatre opened in 1942 as a cinema, replacing an earlier structure on the same site.
The venue features an iconic restored neon marquee that has become a symbol of downtown New Braunfels.
In 1999, the community successfully transitioned the building from a defunct movie house into a dedicated performing arts center.
The interior architectural design reflects the classic Art Deco style prevalent in the early 1940s.
The theatre is operated by a 501(c)(3) non-profit organization focused on cultural enrichment.
The Brauntex Performing Arts Theatre is a historic 1942 Art Deco venue located in the heart of downtown New Braunfels. Originally constructed as a movie house, the theatre was renovated and reopened in 1999 as a non-profit performing arts center. The stage hosts a diverse schedule of live music, theatrical plays, stand-up comedy, and dance performances throughout the year. The building retains its original neon marquee, which serves as a landmark for the district. The facility operates under the management of the Brauntex Performing Arts Theatre Association. Seating is configured within a restored auditorium that preserves the intimate sightlines characteristic of its early mid-century design. The venue regularly features tribute bands, regional Texas artists, and touring national acts.
Directly in front of the illuminated neon marquee on San Antonio Street.
Check the digital calendar online in advance as popular shows frequently sell out.
Arrive early to explore the surrounding downtown square, as parking in the immediate vicinity can be competitive during peak show times.
Review the venue's specific bag policy and prohibited items list on their official website before attending.
Do not wait until the night of a performance to purchase tickets for major headlining acts.
The theatre operates based on a seasonal performance schedule; administrative offices may be closed on weekends outside of performance hours.
Business casual is recommended; refrain from flash photography during performances.
