The name 'Haslla' is the ancient historical name for the Gangneung region during the Silla dynasty.
The museum complex was designed by sculptor Choi Ok-young and his wife, Lee Myung-eun.
The onsite Pinocchio Museum contains a collection of hundreds of wooden puppets and marionettes from around the world.
Many of the sculptures in the outdoor park are constructed from recycled scrap metal and industrial materials.
The complex features 'Ocean Gallery,' a subterranean exhibition space built directly into the cliffside rock.
The site operates as a fully functioning hotel with unique themed rooms designed by artists.
Haslla Art World is a hillside complex in Gangneung that integrates a contemporary art museum, an outdoor sculpture park, and a boutique hotel. The site is uniquely situated on a cliff overlooking the East Sea, featuring a permanent collection of kinetic art and immersive installations. The sculpture park covers a sprawling terraced landscape connected by walking paths that weave through native forests and seaside overlooks. Architecture across the site uses steel and concrete structures designed to frame natural views of the coastline. The museum hosts rotating exhibitions of international and domestic contemporary artists. The entire venue functions as a cultural hub designed to bridge the gap between human creativity and the surrounding rugged coastal environment.
The round, sea-facing window frame located at the outdoor sculpture park's highest overlook.
Wear comfortable walking shoes with good grip, as the sculpture park involves significant elevation changes and uneven terrain.
Start at the highest point of the sculpture park and walk downward to save energy.
Check the museum website for temporary exhibition changes before arrival.
Do not attempt the sculpture park walking trails if you have mobility impairments, as the terrain is steep and unpaved in sections.
Open daily year-round, regardless of season.
Avoid touching the outdoor sculptures, as many are fragile or kinetic; keep voice volumes low inside the Pinocchio Museum.
