Perugina was founded in 1907 as a small workshop before becoming a major industrial entity in Perugia.
The signature 'Baci' (Kisses) chocolate was originally named 'Cazzotto' (punch) because its shape resembled a closed fist.
Luisa Spagnoli, one of the company founders, is credited with inventing the Baci recipe by using leftover chocolate and hazelnut scraps.
The iconic blue and silver Baci wrapper was designed by Art Deco illustrator Federico Seneca.
The factory museum archives contain over 100 years of packaging history and original advertising materials.
The facility is located on the actual grounds of the industrial Perugina factory complex where production occurs daily.
The 'Scuola del Cioccolato' offers specialized training sessions for both industry professionals and the public.
Casa del Cioccolato Perugina is a combined museum, historic archive, and active chocolate factory located at the headquarters of Italy's iconic confectioner. The site features the Museo Storico, which houses a collection of vintage advertising posters, historic machinery, and documentation detailing the evolution of the Baci Perugina brand since 1922. Visitors can observe the active production lines through large viewing windows, witnessing the creation and wrapping process of pralines. The facility includes a dedicated chocolate school that offers professional and amateur workshops. Exhibits trace the history of the company's founders and the global impact of the Baci truffle. Interactive elements explain the journey of cacao from raw beans to finished products.
The large, colorful Baci-themed installation in the museum lobby provides the best backdrop for photos.
Book your tour and workshop slots well in advance through the official website, as capacity for production line tours is strictly limited.
Wear comfortable, closed-toe walking shoes as the tour involves navigating the industrial facility floor.
Arrive early to explore the lobby's gift shop, which offers limited-edition products not typically found in standard retail stores.
Do not show up without a reservation; walk-in access is frequently denied due to pre-booked group tours and safety protocols.
Closed on Sundays and during specific national holidays; the factory floor viewing is subject to maintenance schedules and may be limited during weekends or holiday shutdowns.
Hairnets and protective gear must be worn when entering the production factory area; photography is prohibited inside the active factory zones.
