The recipe for Licor 43 contains 43 distinct ingredients, including various fruits, herbs, and spices.
The brand is named after the number of ingredients used in the distillation process.
The liqueur's original creation date traces back to 1946, though it is inspired by ancient local traditions.
The distillery remains a family-owned business, operated by the Zamora family since its inception.
Licor 43 is the best-selling Spanish liqueur worldwide, exported to over 60 countries.
Experiencia 43 is the dedicated visitor center and museum for the Licor 43 distillery, located in the Los Camachos industrial area near Cartagena. The facility chronicles the history of the Diego Zamora family and the evolution of the liqueur brand since 1946. Visitors are guided through the production process, focusing on the Mediterranean ingredients and the blending techniques used to create the secret recipe. The museum features historical branding materials, vintage machinery, and archival marketing campaigns. The experience concludes with a tasting session of the original liqueur and its various flavor variants. It provides a technical and historical perspective on one of Spain's most exported spirit brands. The site serves as both a production plant and an educational hub for brand enthusiasts.
The large, illuminated vintage bottle display in the main lobby.
Book your tour well in advance online, as slots for the interactive museum walk-through fill up quickly.
Designate a driver or use a ride-sharing service, as the location is in an industrial park and you will be sampling alcohol.
Wear comfortable, closed-toe shoes suitable for walking through the active production area.
Do not attempt to walk to the facility from Cartagena, as it is located in a high-traffic industrial zone without pedestrian infrastructure.
Closed on Sundays and major public holidays; requires pre-booking for all visits.
Closed-toe shoes are mandatory for safety during the facility tour; respectful behavior is required in the production areas.
