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Amusement parks

Playland

4.2 · 6,252 reviews
Lively, neon-lit, and high-energy.
Playland - Tv. Casalbuono, 120 - Vila Guilherme, São Paulo - SP, 02049-000, Brazil
Interesting facts
1

The park is located within the premises of Shopping Center Norte, one of the largest shopping malls in Brazil.

2

The venue specializes in 'redemption games' where players earn tickets that can be exchanged for prizes at the on-site counter.

3

It is part of the Playcenter Family group, which has roots in the historic Playcenter amusement park that operated in São Paulo until 2012.

Overview

Playland at Shopping Center Norte is an indoor amusement center designed primarily for families with children. The facility features a variety of classic arcade games, redemption-style machines, and indoor mechanical rides. It operates as part of a larger chain of entertainment centers found throughout Brazil. The park is located within a major commercial complex, making it a weather-independent destination. Guests utilize a branded reloadable card system to activate games and attractions.

Photo spot

The colorful, illuminated entrance signage featuring the iconic Playland logo.

Insider tips

Check your card balance at the on-site kiosks before you begin playing to avoid mid-game interruptions.

Visit during weekday mornings or early afternoons to secure shorter wait times for popular ride attractions.

What to avoid

Avoid visiting during peak weekend afternoons if you prefer a quieter environment, as the facility becomes significantly crowded.

Good to know

Open daily, typically following the operating hours of the host shopping mall.

Etiquette

Comfortable clothing and secure, closed-toe footwear are recommended for operating mechanical rides.

Plan your visit
Typical visit
2-3 hours
Best time to visit
Weekday afternoons to avoid the high weekend foot traffic from the mall.
Address
Playland - Tv. Casalbuono, 120 - Vila Guilherme, São Paulo - SP, 02049-000, Brazil
-23.516, -46.619
Get directions
Details
Attraction TypesArcade games, redemption games, and indoor mechanical rides
Payment MethodElectronic reloadable play card

Frequently asked

Plan for about 2-3 hours to see the highlights.

The best time to visit is Weekday afternoons to avoid the high weekend foot traffic from the mall..

The colorful, illuminated entrance signage featuring the iconic Playland logo.

Close by you'll find Parque da Juventude, Pinacoteca de São Paulo, Museu Catavento.