The stadium was built on the site of a former colliery, the Hem Heath Colliery, as part of a brownfield redevelopment project.
Sir Stanley Matthews, one of English football's most iconic players, has a dedicated statue located outside the main entrance.
The stadium was originally known as the Britannia Stadium before a naming rights deal transitioned the title to bet365 in 2016.
The stadium's pitch is composed of a Desso GrassMaster system, which integrates artificial fibers into natural grass to improve stability and drainage.
The record attendance for a football match at this venue was 28,218 during an FA Cup fixture against Everton in 2002.
Construction of the initial three stands cost approximately £14.7 million in the mid-1990s.
The bet365 Stadium is a purpose-built, all-seater football venue serving as the permanent home of Stoke City Football Club. Opened in 1997 as the Britannia Stadium, it features a capacity of approximately 28,000 spectators across four distinct stands. The pitch dimensions measure 105 by 68 meters. The stadium replaced the historic Victoria Ground, which served the club for 119 years. It is situated on an elevated site overlooking the Trent and Mersey Canal. The facility includes the Tony Waddington Suite and various corporate hospitality areas. The stadium is located near the A50 and A500 junction in Stoke-on-Trent.
Beside the bronze statue of Sir Stanley Matthews at the main entrance.
Pre-book parking permits in advance, as onsite parking is restricted and often sold out for match days.
Visit the official club shop early if you are looking for specific sizes, as merchandise inventory can fluctuate on game days.
Check the official stadium map to locate the specific stand entrances, as the perimeter is extensive.
Do not attempt to park in the residential streets immediately surrounding the stadium, as these are permit-only zones.
Operations are primarily centered around the professional football season; the stadium is generally quiet during the off-season months of June and July.
Standard stadium rules apply: no standing in seated areas during play, no smoking, and no offensive language.
