The park was created through the 'Green Thought' philosophy of Ermenegildo Zegna, involving the planting of over 500,000 conifers and rhododendrons.
The reserve is an official FAI (Fondo Ambiente Italiano) partner, recognizing its significance in Italian cultural and environmental heritage.
The Panoramica Zegna was engineered to connect the Trivero wool mill complex to the higher Alpine reaches, facilitating both transport and tourism.
It hosts the 'Conca dei Rododendri', a valley that features a high density of rhododendrons specifically arranged to bloom in vibrant, curated color patterns in spring.
Oasi Zegna acts as a laboratory for climate change research, monitoring forest health and biodiversity changes in the pre-Alpine zone.
Oasi Zegna is a 100-square-kilometer nature reserve in the Biella Alps, established by entrepreneur Ermenegildo Zegna in the 1930s. The park functions as a social and environmental project focused on sustainable mountain development and reforestation. It features the Panoramica Zegna, a high-altitude road offering sweeping views of the Po Valley and the Monte Rosa massif. The landscape encompasses beech and conifer forests, rhododendron fields, and alpine pastures accessible via a network of hiking, mountain biking, and horseback riding trails. Educational and wellness initiatives are integrated into the visitor experience, including forest bathing trails. The reserve maintains a commitment to preserving the balance between human infrastructure and biodiversity. It serves as a central hub for outdoor activity in the Piedmont region of Italy.
The lookout point along the Panoramica Zegna during the 'Golden Hour' for views across the Monte Rosa massif.
Download the official offline map from their website as cellular coverage is inconsistent in the higher mountain passes.
Visit the 'Centro Zegna' in Trivero first to pick up trail guides and current conditions for specific hiking loops.
Bring layers, as temperatures fluctuate significantly between the lower Trivero village and the mountain peaks.
Attempting to hike to the highest summits without checking current mountain weather reports, as conditions shift rapidly.
The park remains open year-round, though specific mountain roads and high-altitude hiking trails may close during heavy winter snowfall.
Stick to marked trails to protect fragile alpine flora; keep dogs on a leash in grazing areas.
