The installation was specifically designed to reflect Liepāja's identity as a city shaped by the sea and its strong musical heritage.
The letters are frequently used as an impromptu climbing frame and rest area for beachgoers throughout the year.
The sculpture is positioned to align with the historic central axis of the beach, linking the city's main pedestrian path to the water.
City Name On The Beach (Liepājas burti) is a large-scale environmental art installation located directly on the sands of Liepāja Beach in Latvia. The structure consists of giant, three-dimensional letters spelling out the city's name, serving as a prominent landmark and cultural identifier. It is situated near the extension of Peldu iela, providing a direct connection between the urban center and the Baltic Sea coastline. The installation is constructed from durable materials designed to withstand harsh maritime weather and wind conditions. It functions as a public seating area and a focal point for visitors and locals alike.
Stand slightly back from the installation toward the dunes to capture the entire name with the Baltic Sea in the background.
Visit during low wind conditions to avoid getting blasted by sand while taking photos.
Wear casual footwear suitable for walking through deep, soft sand.
Do not attempt to drive vehicles onto the beach access paths leading to the sign.
Avoid climbing or sitting on the letters if there are children present to ensure safety and allow for unobstructed photos.