The theatre first opened its doors in 1935 as a single-screen movie palace.
It underwent an extensive restoration process in the 2000s after sitting vacant for several decades.
The rooftop terrace offers panoramic views of the historic Marietta Square and surrounding Cobb County landscape.
The venue serves as a frequent site for the Georgia High School Musical Theatre Awards.
The original Wurlitzer pipe organ was restored and remains a centerpiece for special events.
The theatre is officially listed on the National Register of Historic Places.
The Earl and Rachel Smith Strand Theatre is a restored 1935 art deco cinema and performing arts venue located on Marietta Square. Originally opened as a movie house, the facility now functions as a multi-use cultural hub hosting live concerts, classic film screenings, stage plays, and private events. The building retains its historical character, featuring a signature marquee, a classic balcony, and a rooftop terrace overlooking the city center. It is managed by a non-profit organization dedicated to arts education and community preservation. The interior layout includes a main auditorium for larger performances and smaller spaces for intimate gatherings.
The glowing marquee from the street level at night or the view of the square from the rooftop terrace.
Check the rooftop terrace status before your show, as it is often open for pre-event drinks and views.
Book seats in the balcony for a better sense of the theatre's original 1930s architectural scale.
Arrive early to walk the Marietta Square before your scheduled event, as the area is highly walkable.
Assuming the box office is open daily; check the online calendar as the theatre is only staffed when events are scheduled.
Operates primarily on an event-driven basis; the building is not typically open to the public for walk-in tours outside of scheduled programming.
