The sand at Velika Plaža is mineral-rich and famously referred to as 'healing sand' by locals for its orthopedic benefits.
The beach is part of a unique ecological zone that serves as a nesting site for protected loggerhead sea turtles.
Its length of 12 kilometers makes it the longest continuous sandy beach on the entire Montenegrin coastline.
The water is notably shallow, requiring visitors to walk several hundred meters out to reach depths exceeding two meters.
The 'Maestral' wind reliably kicks in around midday, specifically fueling the local kitesurfing economy.
The beach is positioned near the Bojana River delta, creating a unique intersection of freshwater and saltwater ecosystems.
Velika Plaža, known internationally as Long Beach, is a 12-kilometer-long stretch of fine, dark grey sand located in Ulcinj, Montenegro. It is recognized as one of the longest sandy beaches on the Adriatic coast. The beach is a premier kitesurfing destination due to the consistent 'Maestral' thermal winds that blow from the northwest during the summer months. The water depth remains shallow for a significant distance from the shoreline, making it suitable for beginners and families. The sand at this beach is documented to have therapeutic properties, often used in treatments for rheumatism and sciatica. It is situated between the Bojana River estuary and the town of Ulcinj. The area features extensive kiteboarding schools and dedicated beach clubs catering to wind-sport enthusiasts.
The kitesurfing zone during the peak afternoon winds, capturing the colorful sails against the flat horizon.
Bring a sturdy windbreaker or a tent, as the persistent afternoon winds can blow sand onto your belongings.
Visit the southern end near Ada Bojana if you prefer a more natural, less developed atmosphere compared to the northern sections.
Sun protection is essential because there is very little natural shade along the 12-kilometer stretch.
Do not attempt to walk the entire 12-kilometer length during midday heat without carrying ample hydration.
Beach clubs and kitesurfing schools operate seasonally, typically from May through September; services are limited or closed during winter months.
Public nudity is strictly prohibited on the main public beach sections, though it is culturally acceptable in designated naturist areas near the Bojana River.