The beach is the site of an iconic local statue of a mermaid, which serves as a traditional meeting point for visitors.
It is one of the few beaches in the city that maintains a Blue Flag certification status intermittently, indicating high water quality standards.
The beach name originates from the colonial period, named after Martim de Sá, a colonial administrator and military leader of the captaincy.
During the peak summer months, the beach hosts structured sports championships, including beach volleyball and futsal tournaments.
Praia Martim de Sá is the most popular urban beach in Caraguatatuba, characterized by its extensive 1.5-kilometer coastline and consistent waves. The beach features a well-developed waterfront infrastructure including kiosks, restaurants, and bars serving local seafood. It is divided into two distinct zones: one side attracts surfers due to stronger swells, while the other offers calmer waters suitable for swimming. The area is backed by a mix of high-rise residential buildings and hilly, Atlantic Forest-covered terrain. Lifeguard stations are strategically positioned along the sand to monitor bathers throughout the peak season. The beach serves as a primary hub for Caraguatatuba’s youth-oriented nightlife and social activities.
The statue of the mermaid located near the boardwalk during the golden hour provides the most iconic background.
Bring a portable umbrella and chairs if visiting on weekends to avoid high rental fees at the busiest kiosks.
The sand on the left side of the beach is finer and more crowded, while the right side is generally quieter and preferred by families.
Park in designated residential side streets rather than the main waterfront road to save time during high-traffic holidays.
Avoid swimming near the rocky outcrops on the far left edge of the beach, as currents can be deceptive and stronger than they appear.
Casual beachwear is acceptable; however, it is customary to wear cover-ups when entering nearby restaurants or shops.
