The building is widely referred to simply as '770' by the Jewish community.
The structure's iconic brick facade has been replicated in various locations globally, including Israel, Brazil, and New Jersey.
The synagogue operates 24 hours a day, seven days a week, hosting continuous prayer and study sessions.
The site houses a massive collection of Jewish texts and historical archives related to the Lubavitch movement.
It remains a site of pilgrimage for followers seeking spiritual connection, particularly on significant dates in the Chabad calendar.
770 Eastern Parkway serves as the global headquarters of the Chabad-Lubavitch movement and the former residence and synagogue of the seventh Lubavitcher Rebbe, Menachem Mendel Schneerson. The building is a global focal point for the Hasidic Jewish community, functioning as an active synagogue, study hall, and pilgrimage site. The main sanctuary, known as the 'Shul,' features a reproduction of the Rebbe's library and office environment. Thousands of visitors travel here annually to pray, study, and visit the Ohel, the Rebbe's resting place located elsewhere in Queens. The site maintains a high density of religious activity throughout the day and night. It is a central hub for Jewish outreach programs that operate worldwide.
The exterior brick facade featuring the iconic '770' address plaque.
Dress modestly; men should wear long pants and a head covering, while women should wear clothing that covers shoulders and knees.
The space is often crowded and intense; maintain a respectful demeanor as this is a working house of worship, not a museum.
Ask permission before taking photographs, especially of people engaged in prayer.
Do not treat the site as a casual tourist attraction; avoid loud talking or photography during prayer services.
Open 24/7, though interior access to certain prayer areas may be restricted during private services.
Modest dress is strictly required for all visitors. Men must wear a kippah or hat; women are expected to dress with knees and elbows covered.
