The original recipe for Becherovka remains a secret known to only two people in the world at any given time.
The liqueur was originally sold in 1807 as a digestive medicine by pharmacist Josef Becher.
The distinctive flat, yellow-labeled green bottle has been in use since 1907.
The factory was relocated to a modern production site in 2010, turning this location into a dedicated heritage museum.
Becherovka is often referred to as the '13th spring' of Karlovy Vary, joining the city's famous 12 thermal springs.
During the tour, visitors can see the pipes and tanks that historically distributed the liqueur through the facility.
The museum cellar contains historical labels and advertising posters spanning over a century of marketing.
The Jan Becher Museum is located in the original 1867 distillery where the herbal liqueur Becherovka was first produced. The site explores the history of the Becher family and the evolution of the brand through its production facility. Visitors can tour the original cellars containing historical oak barrels and aging vats. Exhibits detail the secret production process, including the specific herbs and spices used in the maceration phase. The building retains original factory architecture from the 19th and 20th centuries. Interactive displays demonstrate the branding and bottle design changes over the decades. The tour concludes with a guided tasting session of Becherovka and its related variations. The museum is currently operational and serves as the primary historical archive for the brand.
The cellar vault passage surrounded by giant antique wooden aging barrels.
Book your tour in advance online, as capacity for guided tastings is limited.
Wear comfortable, flat shoes as the historical cellar floors can be uneven.
Check the museum shop for limited edition bottles that are not available in standard retail stores.
Do not purchase Becherovka at gift shops near the spa springs, as the museum store often offers better selections and gift sets.
Open daily throughout the year, but may have reduced hours during major national holidays.
Participants must be of legal drinking age for the tasting session; bring valid identification.
