The park is located on the former estate of Oscar Knorr, the man credited with popularizing the planting of hydrangeas across Gramado.
The main house retains authentic Bavarian architectural elements, including decorative wood carvings and a distinct central European roof style.
The site contains an observation deck providing one of the few high-altitude vantage points overlooking the Quilombo Valley.
The park houses a collection of thousands of Santa Claus figures sourced from various countries, illustrating different cultural interpretations of the character.
The grounds preserve a significant portion of original Atlantic Forest vegetation, which is otherwise rare in central urban Gramado.
It remains the only year-round permanent Christmas-themed attraction in the Southern Hemisphere.
Aldeia do Papai Noel is the first theme park in Brazil dedicated to Christmas, located within the historic Parque Knorr in Gramado. The park grounds feature a traditional Bavarian-style house that serves as Santa Claus's permanent residence. Visitors can explore the 'Toy Factory,' view a collection of international nativity scenes, and see a gallery of Santa figurines. The property spans native Atlantic Forest terrain, offering elevated views of the Quilombo Valley. It includes a monorail ride that circles parts of the park and a train ride for children. A deer park is maintained on-site, allowing visitors to view the animals in a controlled environment. The park maintains a holiday theme throughout the entire year, regardless of the season. It is situated on the grounds of the former residence of Oscar Knorr, a pioneer who introduced hydrangea planting to the region.
The main Bavarian house entrance, which provides the quintessential Christmas village aesthetic.
Wear comfortable walking shoes as the park is built on hilly, uneven terrain.
Visit the observation deck during clear weather to see the full expanse of the Quilombo Valley.
Allocate time to explore the garden trails, which are often quieter than the central toy exhibits.
Do not expect a high-speed amusement park; this is a themed garden and walking attraction rather than a thrill-ride center.
