The park incorporates land formerly occupied by the Holly Street Power Plant, a natural gas-fired power station that was fully decommissioned and demolished to expand public park space.
It connects directly to the Ann and Roy Butler Hike-and-Bike Trail, which loops 10 miles around Lady Bird Lake.
The park features the Festival Beach area, historically known for community gatherings, festivals, and water recreation on the Colorado River.
The shoreline provides direct access for hand-launched watercraft such as kayaks, canoes, and stand-up paddleboards.
Revitalization plans for Holly Shores have been guided by the Butler Trail Stakeholders and the City of Austin Parks and Recreation Department to restore native riparian habitats.
The site offers direct sightlines to the Rainey Street district and downtown Austin skyscrapers across the water.
The park is situated near the East Austin neighborhood, known for its concentration of historic structures, murals, and local eateries.
Holly Shores at Town Lake Metropolitan Park is a scenic waterfront green space located on the shores of Lady Bird Lake in East Austin. The park serves as a key access point to the Ann and Roy Butler Hike-and-Bike Trail, featuring a mix of paved multi-use paths and unpaved dirt trails winding through native trees. Visitors can enjoy sweeping views of the downtown Austin skyline across the water from various points along the shoreline. The park grounds include the historic Festival Beach area and remnants of the decommissioned Holly Street Power Plant property, which has been integrated into the park's ongoing revitalization plan. It functions as a popular hub for runners, cyclists, kayakers, and paddleboarders accessing the water. Wildlife viewing along the shoreline includes migratory birds, turtles, and fish in the lake. Open green lawns provide open space for casual recreation, stretching along Canterbury Street in the 78702 zip code.
Along the wooden boardwalk and shoreline overlooks facing west toward the downtown Austin skyline.
Bring a reusable water bottle, as hydration stations can be spaced out along the trail.
Wear comfortable walking or running shoes if you plan to explore the unpaved dirt side trails.
Secure your personal belongings if leaving them unattended on the lawn or while launching watercraft.
Attempting to swim in Lady Bird Lake, as swimming is generally prohibited due to underwater hazards and water quality regulations.
Keep dogs on a leash at all times, pick up pet waste, and pack out all trash to help preserve the natural waterfront environment.