The Ferris wheel reaches a total height equivalent to a 30-story building.
The structure was assembled using parts imported from Europe to meet international safety standards.
The cabins are equipped with intercom systems for direct communication with operators.
It is situated within the perimeter of Villa-Lobos Park, one of São Paulo's largest public green spaces.
The base of the wheel is designed to function as an open-air plaza for events.
The wheel uses a specific light-synchronization system for evening illumination.
Roda Rico is a 91-meter-tall Ferris wheel located in Villa-Lobos Park, São Paulo. It stands as one of the tallest observation wheels in Latin America. The structure features 42 cabins, each accommodating up to eight people, equipped with air conditioning, Bluetooth audio, and panoramic glass walls. The ride offers an aerial perspective of the Pinheiros River and the surrounding metropolitan greenery. It is integrated into a multi-use leisure area that includes food kiosks, pet-friendly zones, and bicycle parking. The attraction is designed to be fully accessible to visitors with limited mobility. Nighttime operation features LED lighting displays that can be seen from distant points of the city.
At the base of the wheel looking directly up, or from the top of the arc during the 360-degree rotation.
Book tickets online in advance to skip the queue at the physical kiosks.
Visit during sunset to catch both the daylight view and the city lights turning on.
Check the weather forecast, as heavy rain or high winds may result in temporary ride suspensions.
Attempting to visit during peak weekend afternoons without pre-booked tickets, as wait times can be significant.
Closed on Mondays for maintenance.
Casual clothing is appropriate; refrain from rocking the cabins during the ride.
