The building is designed as a cylinder to symbolize the circular nature of time and technological progression.
The paternoster lift carries up to 14 vehicles simultaneously, rotating through the floors to provide different perspectives of the collection.
The museum highlights the 1932 merger of four distinct car manufacturers, which created the 'four-ring' logo representing Audi, DKW, Horch, and Wanderer.
The exhibit includes pre-WWII Auto Union Grand Prix race cars known as 'Silver Arrows'.
Beyond cars, the museum displays a significant collection of historical motorcycles and bicycles produced by the predecessor brands.
The Audi museum mobile is a cylindrical, glass-enclosed structure at the Audi Forum Ingolstadt that showcases the history of the Audi brand and its predecessor companies, including DKW, Horch, Wanderer, and NSU. It features a paternoster elevator system that continuously cycles vintage cars through the building’s multiple levels. The exhibits trace the evolution of automotive engineering from the late 19th century through contemporary innovations. The facility serves as the corporate identity hub for Audi, integrating museum space with conference facilities and dining options. Its architectural design emphasizes a modern, light-filled aesthetic that contrasts with the vintage machinery on display.
From the ground floor looking up at the center of the paternoster lift to capture the vertical arrangement of the vintage cars.
Combine your visit with a factory tour for a complete perspective on current production methods.
Check for temporary special exhibitions which rotate frequently and focus on specific design eras or technological themes.
The on-site restaurant and cafe are popular, so consider dining outside of peak lunch hours to avoid wait times.
Do not attempt to walk through the active factory area without a booked, guided tour, as it is restricted and secured.
Closed on Mondays.
