The center is built on the site of the former Autodromo di Franciacorta racing circuit, which was extensively redeveloped for Porsche operations.
The 2.5-kilometer handling track incorporates technical sections inspired by famous corners from other international circuits.
The facility utilizes a low-friction handling track to simulate wet-road and oversteer conditions for advanced driving instruction.
The Agora building was constructed using sustainable materials and is designed to minimize its visual impact on the surrounding vineyards.
The center features a dedicated charging infrastructure, including ultra-fast DC chargers, to support the brand's full line of electric vehicles.
The Porsche Experience Center Franciacorta is one of the world's largest Porsche experience centers, spanning over 60 hectares in the heart of the Italian wine region. The facility features a 2.5-kilometer FIA-certified handling track designed for high-performance driving tests and driver training. It includes a dedicated off-road course with steep gradients and technical obstacles to demonstrate Porsche SUV capabilities. The main building, known as the Agora, houses a showroom, a conference center, and the Speedster restaurant overlooking the track. The center serves as a hub for vehicle delivery, corporate events, and Porsche Club gatherings. Visitors can participate in driving programs using a fleet of current Porsche models ranging from the 911 to the Taycan. The site is located in the province of Brescia, integrated into the rural Franciacorta landscape.
The elevated observation deck in the Agora building offers a panoramic view of the entire handling circuit and the surrounding vineyards.
Book your driving experience months in advance as track slots fill up quickly.
If not driving, visit during a scheduled 'Porsche Day' event to see a wider variety of classic and modern models on display.
Bring a valid driver's license with you, as it is mandatory to participate in any on-track activities.
Do not attempt to access the track or garage areas without a scheduled appointment or official guide.
Closed on Mondays throughout the year.
Closed-toe shoes are strictly required for all driving activities; casual but neat attire is expected in the restaurant and lounge areas.
