The museum is housed in the building of the former Empresa Industrial de Chapelaria, which was one of the most important hat manufacturers in Portugal.
The hatting process traditionally involved the use of mercury, which led to the neurological condition that inspired the 'Mad Hatter' archetype.
The museum preserves a vast collection of industrial molds used to shape hats in various styles from different decades.
It remains the only industrial museum in the Iberian Peninsula exclusively focused on the complex stages of felt hat production.
The Museu da Chapelaria is located in the former Empresa Industrial de Chapelaria factory building in São João da Madeira, Portugal. It is the only museum in the Iberian Peninsula entirely dedicated to the history and industrial heritage of hat manufacturing. The site preserves original production machinery and documents the evolution of the hatting industry from the 18th century to the present. Visitors can observe the transformation of raw materials, specifically rabbit and hare fur, into finished felt hats. The museum showcases the social impact of the industry on the local region's development and identity. It features extensive permanent collections of hats, equipment, and historical photographs. Educational workshops and live demonstrations are frequently organized to illustrate traditional manufacturing techniques. The architecture itself serves as a functional artifact, demonstrating the layout of a 20th-century industrial production line.
The central industrial hall, which features original production equipment and vintage architectural elements.
Engage with the museum staff to see if any live demonstrations of traditional felt-making are scheduled during your visit.
Take time to examine the detailed historical documentation of the workers' lives to understand the socio-economic context of the region.
Do not attempt to touch the vintage machinery or delicate hat samples on display.
Closed on Mondays.
