The museum features a 'Temple of Trophies' designed to simulate the experience of walking onto the pitch.
The collection includes the original 1897 club bylaws and historic jerseys worn by captains.
The museum is fully integrated into the Allianz Stadium structure, which was the first Italian stadium owned by a private club.
Interactive panels allow visitors to virtually experience the feeling of the stadium during a live match day.
The stadium grounds incorporate the 'Cammino delle Stelle' (Walk of Stars), where 50 legends are commemorated on the exterior path.
The Juventus Museum is located within the Allianz Stadium complex in Turin and chronicles the history of Juventus Football Club. It utilizes interactive technologies and multimedia installations to display the club's trophy collection, including all 36 Serie A Scudetti. The venue offers guided tours that provide access to the stadium's locker rooms, the press room, and the pitch-side areas. Displays focus on legendary players who have defined the club's trajectory since its founding in 1897. Visitors can engage with digital archives that detail match highlights and historic milestones. The museum serves as the primary gateway for fans to experience the architectural features of the club's modern home stadium. It functions as a comprehensive repository of Italian football heritage.
The central trophy gallery featuring the illuminated Scudetti collection.
Book the combined Museum and Stadium Tour in advance as these tickets often sell out during match days.
Check the official website for stadium tour availability, as tours are suspended during major events or matches.
Wear comfortable footwear as the stadium tour involves significant walking through various restricted zones.
Do not attempt to book tickets on the day of a scheduled home match as stadium access is typically restricted.
Closed on Tuesdays; museum and stadium tours are subject to closures on match days or during private events.
