The 'Tiger Brand' (Huxiang) rice noodle company originated in the 1960s and became a staple of Taiwanese pantry essentials.
The facility was established to transition traditional manufacturing into a tourism-based experience that preserves intangible cultural heritage.
The rice noodles produced here are specifically known for their 'non-sticky' texture and ability to maintain structural integrity during stir-frying.
The center utilizes an 'industrial park' format to bridge the gap between heavy production and public education.
Tiger Brand Cheng Tung Rice Noodle Cultural Center is a specialized industrial tourism site dedicated to the history and production process of Yilan's iconic rice noodles. The facility features a museum showcasing the evolution of traditional noodle-making equipment and milling techniques used by the Tiger Brand since the 1960s. Visitors can participate in interactive DIY workshops that involve hand-making rice noodles from scratch. The center includes a retail area offering a variety of dried rice noodle products and locally produced condiments. Educational exhibits explain the science of turning rice flour into dehydrated noodle strands. The center serves as a cultural repository for the regional agricultural heritage of Wujie Township.
The vintage-style 'noodle factory' display area featuring retro signage and historical production equipment.
Book your DIY noodle-making session in advance to ensure slot availability.
Sample the various stir-fried rice noodle dishes available at the on-site dining area before purchasing products.
Allow time to browse the gift shop, which stocks unique regional snacks not widely found in standard supermarkets.
Do not skip the DIY workshop, as it is the primary interactive element that distinguishes this center from a standard retail store.
Usually closed on Wednesdays.
